Yes. The Exhibitor Service Manual is available on-line May 1, 2023 at www.semashow.com/esm. If you require assistance or need more information, contact SEMA Show Management at 909.396.0289, or e-mail sales@sema.org

A map and list of 2023 SEMA Show exhibitors will be available in the May 2023 at www.semashow.com/floorplan.

The SEMA Show Hours Are:

• Tuesday, October 31: 9:00 am — 5:00 pm
• Wednesday, November 1: 9:00 am — 5:00 pm
• Thursday, November 2: 9:00 am — 5:00 pm
• Friday, November 3: 9:00 am — 4:00* pm

*Registration closes at 2:00pm

You must be a SEMA Show exhibitor to reserve a meeting room at either the Las Vegas Convention Center or any Las Vegas hotel. Exhibitors can reserve a meeting room by completing the Meeting Space Reservation Form in the online Exhibitor Service Manual available May 1, 2023.

If you are an exhibitor you may host a meeting or event in your booth either two hours prior to the Show opening or two hours after Show close, with Show Management approval. Please complete the Booth/Outside Events Form in the online Exhibitor Service Manual available May 1, 2023.

If a company qualifies to exhibit in a booth space at the Show, but chooses not to exhibit, wishing only to register employees to attend (walk the exhibits), they will be classified as an NEM. If during the qualification process, Show Management finds the company to be classified as a Non-Exhibiting Company (NEM), a higher registration fee of $200 each will be required to register. Non-exhibiting companies are limited to registering two (2) people, attending no more than two (2) shows.

"Outboarding" is when any non-exhibitor hosts an event anywhere in the city that attracts SEMA Show buyers. If you hear of an outboarding event, please contact the Show Management Office, 702.943.3505 or your floor manager. To contact Show Management in advance of the Show, please call 909.396.0289.

Exhibitors are not permitted to photograph or video the exhibit or product of another exhibitor without prior approval. Exhibitors are prohibited from entering the exhibit space of another exhibitor without permission from that exhibitor, and at no time may anyone enter an exhibit space that is not staffed. Review all information on the Intellectual Property Rights Form for further information.

The SEMA Show is a business to business trade show. Attendees, exhibitors and media must wear appropriate apparel at all times. Business or business casual attire is suggested. Logos and sayings on apparel must be in good taste. Show Management reserves the right to make determinations on appropriate apparel.

Please contact your Account Manager directly. If you do not know who your account manager is, you may contact the SEMA Show Department at +1.909.396.0289 or email semashow@sema.org to be put in touch with your account manager.

If you need to change your company's designated key contact, we must receive the request in writing. Please email the new key contact's name and email address to MargaretR@sema.org.

If you need to change your company's designated key contact, we must receive the request in writing. Please email the new key contact's name and email address to MargaretR@sema.org.

No one under the age of 16, including infants, is allowed access to the exhibits. No exceptions. Show management does not provide childcare services onsite. Use of a school issued ID is not acceptable to prove age unless it provides a date of birth.

Badges must always be worn in the AAPEX and the SEMA Show areas.

No. Badges CANNOT be reproduced, transferred or resold. All AAPEX and SEMA Show attendees and exhibiting personnel must be prepared to provide a matching government-issued photo ID upon request. Show management reserves the right to refuse admission and revoke your badge at any time. If it is discovered you are allowing someone else to use your badge, that person will be escorted from the show floor and both of you may not be allowed to attend a future show.

Drones/UAVs of any kind are NOT allowed at the SEMA Show or at the Las Vegas Convention Center due to the proximity to Harry Reid International Airport. Drones/UAVs will be confiscated until show end (after the SEMA Cruise).

The use of the above items are NOT allowed on the Las Vegas Convention Center property. This includes all non-ADA-approved mobility devices.

Fireworks, firearms, explosives, and weapons of all kinds are prohibited in all premises of the AAPEX and the SEMA Shows. This prohibition applies to interior and exterior Show facilities, including parking areas and also prohibits weapons in or on any vehicles or displays. Violations of this policy can result in the violator being banned from the Shows and Show facilities.

When Show Management* scans your badge, your personal information is processed pursuant to Show Management's legitimate interest in tracking attendance, traffic flow, and providing a better Show for attendees. To withdraw consent, contact Show Management (see below). By allowing exhibitors to scan your badge, you consent to Show Management sharing your registration information with them and they may then contact you regarding their goods or services. Please review their privacy policies for additional information. If you do not want to share your information, do not permit the exhibitor to scan your badge. If you do not want to receive communications from an exhibitor, you must contact that exhibitor directly.

*Show Management includes AAPEX Show Management (Auto Care Association, AASA/MEMA and William T. Glasgow, Inc.- 708/226-1300) and SEMA Show Management (Specialty Equipment Market Association - SEMA - 909/396-0289).

The SEMA is a trade-only industry event. Only qualified individuals employed within the automotive aftermarket industry are approved to receive a badge. Qualified individuals may register online at www.semashow.com or on-site at the Las Vegas Convention Center at Main Registration. Exhibiting personnel may only register online via their company's key contact, who is designated on your booth's Exhibit Space Rental Agreement (ESRA).

Badges for exhibiting personnel within the company's complimentary allotment are at no charge. Registering exhibiting personnel over your company's complimentary allotment pre-show is $40 USD per person until Friday, June 30th. Starting July 1st, exhibitor badges ordered online over the company's allotment is $60 USD per person. On Thursday, October 26th, exhibitor badges ordered online or onsite over your company's complimentary allotment are $120 USD per person.

Online attendee registration is $40 USD per person until Friday, June 30th. Starting July 1st, attendee registration online increases to $60 USD per person. Starting Friday, September 29th, attendee registration online or onsite increases to $120 USD per person. Attendee badges allow entrance to both APPEX and the SEMA Show on all days of each. (Note: AAPEX exhibits are not open on Friday, November 3, but the SEMA exhibits are open on Friday.)

Non-Exhibiting Company (NEM) registration and Financial Service Companies (FIN) are $200 per person online or on-site. NEM companies are limited to two people from each company attending for no more than two years.

Participants who have a featured vehicle in the Show, must register onsite for $60 USD each and are limited to two badges.

Lost or forgotten badges may be reprinted onsite 1x only for a fee of $120 per badge. The fee for reprinting a Non-Exhibiting Company (NEM) or Financial Investment Company (FIN) badge is $200 per badge. You may not have anyone else's badge reprinted on-site but your own, and an official government-issued photo ID (such as a driver's license or passport) must be presented.

We accept credit cards or debit cards (Visa, MasterCard, American Express, Discover) for the on-site registration fee. CASH, or Checks will NOT be accepted on-site. No Exceptions.

If AAPEX and the SEMA should have to cancel due to circumstances beyond our control, your registration fee will be refunded in full.

No. Registration fees are non-refundable. No credits or refunds for registration fees will be provided. No exceptions. Please note: Failure to obtain a visa in advance of the does not constitute a valid basis for a refund.

Email aapexsema@csreg.zohodesk.com and request the password be emailed to the company key contact. The password is confidential for your company's protection. Only the company key contact designated on your Exhibit Space Rental Agreement (ESRA) may receive the password. 2023 registration is now closed and will re-open in the Spring.

When your company key contact signs into the online system, it will indicate how many are registered, how many remain in your complimentary allotment, and how many have been paid for, if any.

Domestic (US and Canadian) exhibitor badges will be mailed to the designated key contact beginning in mid-August and will continue to be mailed through October 2023, as long as registration was completed by September 29, 2023. After September 30th, you may still register exhibiting personnel online, but their badge will not be mailed. The registrant must present their personalized barcode confirmation and a valid government-issued photo ID (such as a driver's license or passport) on-site at the Las Vegas Convention Center to have their badge printed. Each person must pick up their own badge. They may not send anyone else in their place. NO EXCEPTIONS.

International exhibitors', media (including exhibiting media), and Non-Exhibiting Company (NEM) badges are not mailed and must be picked up on-site upon presenting an official, government-issued photo ID (such as a passport or driver's license).

Yes. All US and Canadian exhibiting company addresses are considered domestic. All other non-US or non-Canadian company addresses are considered international. International exhibitor badges are not mailed pre-show.

No. Domestic exhibitor badges are mailed UPS 2nd-day Express. UPS cannot deliver to a P.O. Box. A US or Canadian physical street address must be provided.

REGISTRATION SERVICES ARE NO LONGER AVAILABLE INSIDE THE WESTGATE HOTEL.

SEMA Show Registration is located on the East Side of Lower South Hall with a satellite Registration on the first floor of West Hall

Full-Service Registration, including:

1. Feature Vehicle
2. Exhibitor (international & domestic)
3. NEM (Non-exhibiting companies qualified to exhibit but not exhibiting in this year's Show)
4. Buyer/Non-Buyer, onsite registration requiring qualification and payment (domestic and international)
5. Pre-Registered Will Call – Badge print, badge re-print and corrections.
6. Pre-Registered Barcode Express badge pick up (Must present personalized bar code confirmation printed out or on mobile phone)

NOTE: Media must collect their badge on-site in the Media Center located in South Hall Upstairs, Room S219-S223, in the Las Vegas Convention Center.

Main Registration Hours:

• Thursday, October 26: 8:00 am -5:00 pm (Exhibitors Only)
• Friday, October 27: 8:00 am -5:00 pm (Exhibitors Only)
• Saturday, October 28: 8:00 am -5:00 pm (Exhibitors Only)
• Sunday, October 29: 8:00 am -5:00 pm
• Monday, October 30: 7:30 am - 5:00 pm
• Tuesday, October 31: 7:00 am - 5:00 pm
• Wednesday, November 1: 7:30 am - 5:00 pm
• Thursday, November 2: 7:30 am - 5:00 pm
• Friday, November 3: 7:30 am - 2:00 pm*

*SEMA Only – AAPEX exhibits are Tuesday – Thursday only; SEMA Exhibits close at 4 pm on Friday.

SEMA Friday Experience Registration is located on the first floor of West Hall.

Pre-registered Barcode Express Registration Locations:

ALL barcode express registration locations are ONLY for those who have PRE-REGISTERED; have been approved to receive a badge; and have a personalized bar code confirmation (either printed out or on their mobile phone) to have their badge printed. Registrant must present their personalized barcode confirmation and a valid government-issued photo ID (such as a driver's license or passport) to have their badge printed.

No new registrations or changes requiring payment may be completed at these barcode express locations. Even if pre-registered, Media must go to the Media Center room S219-S223, South Hall upper level and NEMs (Non-exhibiting companies qualified to exhibit but not exhibiting in this year's Show) to lower South Hall EAST to have their badges printed out.

Barcode Express Registration: West Hall W102

West Hall W102 Pre-Registered Barcode Express Registration Hours

• Thursday, October 26: 8:00 am -5:00 pm (Exhibitors Only)
• Friday, October 27: 8:00 am -5:00 pm (Exhibitors Only)
• Saturday, October 28: 8:00 am -5:00 pm (Exhibitors Only)
• Sunday, October 29: 8:00 am -5:00 pm
• Monday, October 30: 7:30 am - 5:00 pm
• Tuesday, October 31: 7:00 am - 5:00 pm
• Wednesday, November 1: 7:30 am - 5:00 pm
• Thursday, November 2: 7:30 am - 5:00 pm
• Friday, November 3: 7:30 am - 2:00 pm*

*SEMA Only – AAPEX exhibits are Tuesday – Thursday only; SEMA Exhibits close at 4 pm on Friday.

Note: Each person must pick up their own badge. They may not send anyone else in their place. NO EXCEPTIONS.The registrant must be prepared to present a valid government-issued photo ID when picking up their badge at any of the pre-registered barcode express locations. The name on the photo ID must match the name on the badge.

EXHBITOR Barcode Express Registration Locations:

Exhibitor Barcode Express locations are for PRE-REGISTERED Exhibitor badge HOLDER pick-up ONLY. Exhibitors will need to present a valid government-issued photo ID (such as a valid driver's license or passport) to pick up their badge holder. NEW exhibitor registrations cannot be processed at these exhibitor barcode express registration desks.

Exhibitor Barcode Express Registration: Lower South Hall WEST Lobby

Exhibitor Barcode Express Registration: Grand Lobby

Exhibitor Barcode Express Registration Hours:

• Thursday, October 26: 8:00 am -5:00 pm (Exhibitors Only)
• Friday, October 27: 8:00 am -5:00 pm (Exhibitors Only)
• Saturday, October 28: 8:00 am -5:00 pm (Exhibitors Only)
• Sunday, October 29: 8:00 am -5:00 pm
• Monday, October 30: 7:30 am - 5:00 pm
• Tuesday, October 31: 7:00 am - 5:00 pm
• Wednesday, November 1: 7:30 am - 5:00 pm

Note: Each person must pick up their own badge. Registrants may not send anyone else in their place. The exhibiting key contact may NOT pick up all badges registered for personnel working in their booth. NO EXCEPTIONS. Registrant should be prepared to show a valid government-issued photo ID when picking up their badge at any of the barcode express locations. The name on the photo ID must match the name on the badge.

The designated key contact may use the registration form online, regardless of how many company personnel you are registering. A unique email address is still required on the online form for each person working in your booth.

Changes to badges may be made online at www.SEMAShow.com/register (until the badges are mailed) by the booth's key contact. Once badges have been mailed, changes must be made onsite in the Exhibitor Registration area. The incorrect badge will need to be surrendered onsite in Exhibitor Registration to receive the new, updated one.

No. Exhibitor badges may only be issued with the official exhibiting company name provided on your company's booth space application. Exhibitor badges will not be issued to non-exhibiting business associates, consumers, relatives, friends or guests.

Each exhibitor key contact must provide their own unique email address, as well as a unique email address for each exhibiting personnel registration to complete registration. A confirmation will be sent to each individual email address and will require the registrant to confirm receipt to complete the registration process and for domestic exhibiting personnel badges to be mailed. (Badges will not be mailed to exhibiting personnel who do not click to confirm their email address.) If a company shares one email address, registration will not be able to be completed. No exceptions.

Email Customer Service at aapexsema@csreg.zohodesk.com and describe the situation. A representative will follow up with you via email within 24 hours (one business day). If you do not receive a timely reply, please call, toll-free, 866.229.3687, Monday-Friday, 9am-6pm, Central Time. International callers please dial +1.224.563.3154.

No. Neither Management nor Customer Service can take your information over the phone. No exceptions. You must register online or in person onsite, complete the registration form, and provide payment as well as any documents required to prove you are qualified to receive a badge for our.

Pre-show EXHIBITORS may only register online via their designated key contact. On-site registration is $120 (USD per person). We strongly encourage you to pre-register online to save time and money and receive your badge(s) in the mail if completed prior to domestic pre-reg deadline of September 29th, and international pre-reg deadline of September 15th.

You must register before the visa letter can be sent, and the letter may only be made for the individual's name and company name in their registration record. Invite letters are sent via email instantaneously as a bounce back to the email address you provide during registration. Emailed, printed-out copies of the visa letter are acceptable. Management no longer prepares and express-mails abroad personalized letters because originals of visa invite letters are no longer required. The bounce-back, emailed invitation letter is sufficient. It is the sole responsibility of the attendee to take care of any government visa requirements and allow sufficient time for the visa entry application process. Attendees and exhibitors should contact their nearest embassy or consulate to determine the appropriate timing and requirements related to their visa application. SEMA will not contact embassies and consulates on behalf of visa applicants or provide any other assistance relating to visa issues. All costs associated with applying for a visa are the sole responsibility of the attendee or exhibitor in need of the letter.

If you have questions, contact Customer Service, Monday–Friday, 9:00 a.m.–6:00 p.m. CST, toll-free at (866) 229-3687 or aapexsema@csreg.zohodesk.com. International callers dial direct +1-224-563-3154.

No one may pre-register for a Feature Vehicle badge. Feature Vehicle badges are not mailed. Each Featured Vehicle is entitled to a maximum of two (2) badges at $60 each, and registration must be done on-site when you arrive at the LVCC. When you check in your vehicle, you will receive a special registration form which you must complete and take to Exhibitor Registration in the Main Registration area in the Las Vegas Convention Center to register up to 2 people, maximum, per vehicle. (Spouses are included in the 2.)

Yes. If you arrive on-site and for any reason do not have your badge, you may have it reprinted on-site one time only for a fee of $120 per badge. The fee for reprinting a non-exhibiting company (NEM) or financial investment company (FIN) badge is $200 per badge. You may not have anyone else's badge reprinted onsite but your own. You will need to present an official, government-issued photo ID (like a passport or driver's license) that must match the name in your registration record. Go to the Main Registration area in the Las Vegas Convention Center to pay the fee and have your badge reprinted.

Yes. Please visit www.semashow.com/esm. The 2022 exhibitor Service Manual is for planning purposes only, as pricing will change. The SEMA Show 2023 Exhibitor Service Manual (ESM) will go live Monday, May 1, 2023. If you require assistance or need more information, contact SEMA Show Management at 909.396.0289, or e-mail sales@sema.org

Please contact your Account Manager directly. If you do not know who your account manager is, you may contact the SEMA Show Department at +1.909.396.0289 or email semashow@sema.org to be put in touch with your account manager.

Companies are not permitted to sell anything for delivery at the Show. Orders may be taken for future delivery only. Giveaways are permitted in accordance with the Show Rules and Regulations and are subject to Show Management approval. See the tab labeled 'Promotion and Contest Rules/Application' at www.semashow.com/esm

Exhibitors must receive a Merchandise Removal Pass from their floor manager or the Show Management Office in Room C102 to remove anything from the Show from 9:00am, Tuesday, November 1st, through 12:00 noon, Friday, November 3rd, 2023. Exhibitors are not permitted to remove anything from the exhibit floor from 12:00 noon - 4:00pm on Friday, November 3rd.

Specific instructions on how to update your company's Show Directory listing online will be sent via e-mail to your company's primary contact beginning in July 2023. The deadline to update information to be included in the printed SEMA Show Directory is August 25, 2023 (date subject to change). If you have any questions or need assistance regarding your company's Directory Listing, contact Maurice O'Connell at mauriceo@sema.org, or contact Show Management at 909.396.0289.

A Personally Operated Vehicle (POV) is a vehicle driven by you or your employee and Freeman will deliver the materials to your booth. Exhibitors with 400 square feet or less will receive the first 500 lbs. of materials free. Any freight over 500 lbs. will be charged the material handling rate for onsite delivery. Delivery must take place during move-in Saturday and Sunday, 8:00 a.m. - 5:00 p.m. and Monday, 8:00 a.m. - 2:30 p.m. Exhibitors with 450 square feet of freight or larger must be moved as Material Handling by Freeman, and the applicable charges will be billed to your company.

Booth vehicles may be moved in once the booth is completely set up and empty freight has been removed. There must also be a clear aisle to get the vehicle to your booth. Once these criteria have been met, visit the Freeman Service Desk in your hall and a Freeman representative will assist you to your booth.

You must complete the Exhibit Space Design Notification Form and submit a drawing (hand drawing is acceptable), rendering or digital photo clearly detailing all booth dimensions, including length, width and height. For all multi-level booths, you must provide a copy of the architect/engineering drawing that has a current wet stamp of approval from a certified structural engineer.

You may hand carry freight if your display or product is capable of being carried into the hall by hand. Only small, two-wheel dollies can be used.

You can ship two ways: Ship in advance to the Freeman Warehouse September 21 – October 18, 2023 (date subject to change) and Freeman will deliver your freight to your booth during your target time, or you can ship directly to the Las Vegas Convention Center (freight must arrive on your assigned target day). Drivers must check-in at the Freeman Marshaling Yard first to receive a Freight Door assignment before coming to the Las Vegas Convention Center.

This date has been established for the arrival of freight at the Las Vegas Convention Center using a common carrier. Target dates are listed by booth numbers. If you miss your target date, you may be required to pay a surcharge on material handling. If you ship in advance to the Freeman warehouse, the freight will be at your exhibit space at your designated target date. If you need to change your target date, e-mail Joe Boone of Freeman at joe.boone@freemanco.com.

Material Handling is the service to move and store your freight from the freight carrier. This service includes off-loading from delivery truck; delivery to your booth; removing empty crates and boxes; storing and returning the empties: and delivery to your carrier. This service is all provided exclusively by Freeman. It is a one-time charge for incoming and outgoing. See the Material Handling order form for rates. Exhibitors with 400 square feet or less will receive their first 500 lbs. of material handling FREE with no restrictions. It can be delivered to the Freeman Advance Warehouse, shipped directly to show site or delivered in a Privately-Owned Vehicle (POV) or a rental vehicle which is driven by your employee (not temporary labor) to receive the 500 lbs. free. Material Handling over and above the 500 lbs. or exhibitors with 450 square feet or more will be charged the material handling rate.

In order to qualify to hang a sign, your booth must be 20' x 20' or larger and may not be a linear booth. You must complete the Hanging Sign Design Notification Form and submit a rendering or digital photo of the sign showing all graphics, placement above booth, and dimensions, including width, height and circumference. Hanging signs may be hung at any height; however, the sign itself can be no more than 8' in height from top to bottom and must be finished on all sides. Freeman is required to hang all hanging signs and it is recommended that you ship in advance to ensure the sign is assembled and hung in a timely matter. Please note that Freeman costs for hanging a sign are incurred at both installation and dismantle so budget accordingly.

Yes. For your reference, we provide a Budget Calculator. This will help you decide which items you need for your exhibit and how to succeed at the Show. Then, go to the Exhibitor Services Manual and select the forms you need in order to complete your show plan.

Lead Retrieval or Lead Management is a system designed to help exhibitors quickly and easily capture and qualify leads on the show floor. Using lead retrieval enables you to qualify leads with follow-up action codes, eliminates hand-keying leads into your database for quicker lead follow-up and gives demographic information on attendees. CompuSystems offers an array of lead management systems – see http://www.compusystems.com/order for ordering and more information.

Fireworks, firearms, explosives, and weapons of all kinds are prohibited in all premises of the AAPEX and the SEMA Shows. This prohibition applies to interior and exterior Show facilities, including parking areas and also prohibits weapons in or on any vehicles or displays. Violations of this policy can result in the violator being banned from the Shows and Show facilities.

In compliance with the ADA, service animals --as defined by the ADA--are permitted at the Show. Other live animals, including comfort, emotional support or therapy animals, pets, and animals used for demonstrations of any kind are not allowed. Show Management reserves the right to prohibit service animals if they pose a threat or safety concern to anyone attending, exhibiting or working our Event. The handler/owner of the service animal is responsible for the care and supervision of his or her animal. If the animal is not under control or is disruptive or not housebroken, Show Management may require it to be removed from the Show premises.

By April 27, exhibitors will receive an email with the date and time for their space selection. A SEMA Sales Representative will call the key contact to review the Show floorplan and select a booth. Following booth selection, the exhibiting company will receive an email confirmation with the agreed upon Show Section and booth number.

Following space selection, Exhibitors wishing to change their booth (location, size and/or configuration) following Space Selection must submit a "Change of Booth" form.

Effective one business day following Exhibitor's selection of booth space through August 1, Show Management shall retain 50% of rental cost of each space canceled. Beginning August 2, Show Management shall retain 100% of rental cost of each space canceled. Exhibitor Rules & Regulations